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Why We Are Here

We are one of the most innovative and progressive technology companies providing Intelligence and Visibility solutions for on-road motions to empower logistics, transportation and mobility organizations around the globe and enable them to achieve more. 

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NORMA, is our AI assistant providing static, dynamic and real-time route optimization solutions based on machine learning and advanced evolutionary computing.

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ALTAIR provides a set of command & control and sector-specific end-to-end transportation visibility solutions that work hand in hand with NORMA.

 

With our TEAM and EXPERTISE, we have a proven track record  of successful implementation for large-scale organizations, governments as well as SMEs. We are driven by customer success and pride ourselves with our success stories. 

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Our Journey

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1982

Establishment of software development team in London. Focus on Windows localization for Microsoft and software development services.

2006

Establishment of software development center in Cairo. Development of solutions for aviation and kiosk terminals with customers in Europe, the USA and the GCC.

2010

Launch of first product for smart mobility and transportation; Implementation with customers across MENA. Expansion into UAE and KSA.

2014

Establishment of presence in Dubai. Implementation of Command & Control + Public Safety solutions across UAE. Expansion into Southeast Asia and Levant.

2015

Global Microsoft Partner of the Year Finalist Award recognizing achievements in public safety and national security with technologies.

2017

HQ moved to Dubai. SME Customers reach 1,000. Empowered 16 999 Command & Control centres in the UAE with Safe City. Setup of presence in Abu Dhabi and Riyadh. Establishment of Logistics-focused AI Lab in Cairo.

2019

Reached 4,000 customers and 80,000+ vehicles. European setup in Amsterdam.

2020

Softec Group Holding moved to the Netherlands. 

Behind our Results

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